Marketing

A dedicated marketing account manager will develop and execute a marketing plan, and manage the project timeline. Specific services include:

Meet with client to understand goals of the meeting.
Develop and present a marketing plan to promote the meeting.
Post meeting on the DLPE Web site for promotion and online payment.
Provide access to DLPE database of inquiries and past participants (150K names) and secure targeted lists (at cost) for print mailings and e-mail.
Write text, proof, and edit for a save-the-date postcard and print brochure (includes two rounds of edits from original draft). Create a PDF copy of the print brochure.
Develop two creative concepts for client approval.
Provide a PowerPoint template to match meeting collateral.
Write and distribute a press release promoting the meeting.
Secure vendor(s) for printing needs.
Manage production process.
Execute and manage marketing timeline.
Manage and track inbound inquiries (phone, mail, or e-mail).
Create a meeting specific Web site, secure URL address, and optimize natural Web search results (additional fees apply)
Design and execute e-mail campaigns to market your meeting (additional fees apply)